44 Degrees North Vodka:
You say Potato, I say Delicious!
44 Degrees North is a premium flavored vodka from the boys at WyattZier, which is made from Idaho potatoes. And while it has many flavors, including Magic Valley Wheat and Rainier Cherry, their signature Huckleberry is straight up delicious. And also good when drank “straight up” by the way. We had been working with WyattZier on their Zygo Vodka and Shango Rum brands previously, but finally, after years of begging, they handed over the holy grail of their brands for us to work on, 44 Degrees North. And work on it we did, finishing off several bottles of the good stuff during our "Discovery" phase.
She's an American Girl
One of the main differentiators for 44 Degrees North is their Idaho born roots. So we ran with the All American theme and laid out concepts that showcased how we were going to develop a photo shoot that would be the basis of the website, as well as posters, sales sheets, neck tags, shelf talkers and other marketing materials going forward. We got the green light, which enabled us to unleash the spotlight, and orchestrate a 50’s inspired pin up style photo shoot, classy model and all.
Good Enough for Playboy…
While many websites in the liquor industry are built entirely in flash, where the theme is king... we made the audience king... and queen, by developing a more interactive marketing site that encourages readers to submit drink recipes and comments on the site. While we used flash on the home page and in some of the interiors, to carry out the All American theme, we focused primarily on the functionality, keeping the site light
and streamlined, for easy navigating through recipes, blog posts,
and ingredients of each of the flavored offerings. The site also
includes a custom content management system which allows them
to update their blog, cocktail recipes, and
of course their press. Because when
you get a write up in Playboy, like they
did, you want the world to know.
Wanted! Good POS
Materials
Once the site was completed
and the brand was in full
swing, we were able to start
to develop more Point of Sale
materials for the brand. We
took the All American theme,
All the way, incorporating
Doc Holliday into one of the
promo posters. We also
developed, and continue to
develop, more specific
promotional posters
exclusively for Idaho, and
for their specific drink
concoctions, including Huck Lemonade. A big thanks to the guys at
WyattZier. We love your brands, and will continue to work for booze…
and a little cash.
