A/B Testing: Trail Testing for Your Website

I recently decided to relive my youth a bit by (re)picking up camping, and being that a good backpack is paramount to a successful trip I’ve been doing a ton of research as to which pack to purchase. One thing I know from experience is that most packs look great and feel great on your shoulders in the store, but trail testing your gear is truly the only way you’re going to find out what is, and isn’t going to work for you. The same can be said about any e-commerce site.