One of the things we pride ourselves on around here is our ability to really drill down and find out what makes each client special at the beginning of the relationship. Not in that warm and fuzzy, “Mom always said I was special” kind of way, but in the “I need to get to the top of my industry and stay ahead of the competition” sort of way.
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Advertising on the web is getting smarter. And no, I don't mean "smart" as in witty and entertaining (like the Most Interesting Man in the World), I mean "smart" as in the advertising that knows a little bit about who I am, and what I'm into. It might even ask for my feedback (like Hulu ads do), and then take what I say into consideration the next time I'm served an ad. These type of ads are driven by a concept called behavioral targeting.
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So I’m thinking about getting rid of my cable. I don’t know about you, but I don’t really watch a lot of TV anymore, at least not on television…
