Are You Smarter Than an Interactive Ad?

Advertising on the web is getting smarter. And no, I don't mean "smart" as in witty and entertaining (like the Most Interesting Man in the World), I mean "smart" as in the advertising that knows a little bit about who I am, and what I'm into. It might even ask for my feedback (like Hulu ads do), and then take what I say into consideration the next time I'm served an ad. These type of ads are driven by a concept called behavioral targeting.