News
Bloggers Under a Spell
The Taste the Truth campaign certainly received a lot of industry buzz, but it was a nice surprise to see some recent comments regarding the "branding wizards" behind the campaign (their words not ours).
Small Business Branding picked up the previously mentioned Media Creativity write-up of Taste the Truth and turned the underlying campaign strategy over for public discussion.
The user comments that followed were insightful and – to say the least – flattering. Are we really branding wizards? We do have a wand in our office…
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