Salon Plaza, which offers private salon suites for lease to beauty professionals,
has brought us on to give them a color and trim, polish their nails and get them all
dolled up while developing an online marketing strategy, and designing and
developing a new website. Salon Plaza currently has 12 locations in Virginia and
Maryland, and is part of Ratner Companies family of properties, which also include
Hair Cuttery, Salon Cielo and Bubbles Salons.
Growing a gallery isn’t easy. While we had the seed (or the idea created by Kenny Kim), I don’t think we recognized how much sun, water and attention the seed needed to grow. The MMS Gallery’s seed was to showcase everyday pictures taken be everyday people through the use of their smart phones.
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Registration to an over-attended, over-hyped, weekend long social media conference in Miami: $775. Flight and hotel to Miami for said conference: $906. One day of work lost for not being in the office, plus meals for the weekend on the company dime: $1,500+ (estimate... depends on how much your time is worth, and assuming you don’t want to eat Taco Bell for three straight days). A stack of shiny new business cards and pamphlets from numerous first (and likely last) time acquaintances and glorified conference speakers: Useless.
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We are proud to announce that we launched three sites in the last three weeks: www.RigidLifelines.com, www.MetaSource.com and www.CaronTexas.org. While all three were challenging projects in their own right, each launch was made easier because of fluid communication and thorough interaction with the client.
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After receiving over 1000 submissions from all over the country, and all over the world, including Singapore, Iran, Spain, Japan and many more, the Masterpieces Made Simple Gallery will be making its debut this Friday, July 23rd at 6 pm at our offices. The concept, which was created by Hilary Sedgwick and Kenny Kim, is about showcasing creativity from everyday people, through the images taken by people's smart phones.
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Project management in the advertising industry is an often misunderstood and under appreciated position. At their best, project managers can streamline communications between clients and company staff, ensure time lines stay on track, and keep the project scope in check. If they’re really good, they can even create new business opportunities within the client relationship. Although at their worst, they complicate the process, have a hard time explaining the needs of the clients effectively, suffer from multi tasking inefficiency, piss off the production staff and can bruise the relationship with a client.
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Which comes first, the job or the experience? If you ask an employer, the answer would be experience but if you ask a job seeker, the answer would be the job. What is my solution to this conundrum? An internship.
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Submitting a request to a tech support desk always reminds me of shopping at a hardware store. Sometimes I go to the hardware store knowing I need a hammer, and just need to know what aisle it’s in. Other times, I may need to figure out something like how to install a flood light on my deck. In that case, I need to know what aisle to go to, what light to buy, and how to properly install it so I don’t light my ass up with an electric shock.
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Receiving an RFP (Request for Proposal) in your inbox these days is like getting one of those random presents a friend brought back for you from vacation. On the one hand, you’re getting an unexpected present, which is an extremely nice gesture which you should be thankful for. On the other hand, when the present is a t-shirt with the picture of a girl on a stripper pole, with a slogan that reads “I love single moms,” you’re kind of like, thanks… I guess… but that’s really kind of offensive… (I really got that gift).
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In celebration of their 25th year, we recently launched the site for FruitFlowers.com, formerly Incredibly Edible Delights. This project came with a ton of hurdles, forcing us to do our best Edwin Moses to overcome them one at a time. The first of which was working through the business rules of the FruitFlowers franchise and the user interface strategy necessary to cater to their audience, since it is geographically specific. FruitFlowers has franchises in several states, but not all of them, which is hurdle number one, and each franchise has different pricing, which is hurdle number two.
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