Quantitative Proof that You Probably Don’t Need an iPhone App... Yet
It’s no secret that mobile browsing and smartphone platforms like the iPhone and Google’s Nexus One are having a significant impact on how we access the internet. As new browser technologies and platforms pop up frequently, we as strategists and web developers are constantly challenged to adopt new approaches and development practices. Of course, as these new technologies become available, we also field all sorts of questions about interfacing with them. While we are always enthusiastic about developing new and exciting products for our clients, if your traffic indicates that your audience won’t care… then why waste the money?
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