October 13, 2010

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O3 Gets Schooled on The Art of Food

Last week our client, Di Bruno Bros, had an unorthodox but delicious event called “Taste the Art of Food.” Yards Brewery and our clients, Pravda Vodka and Palateur Imports, provided the wine, beer and spirits, and Di Bruno Bros served up their trademark meat and cheese samplers during the event’s cocktail hour. An impressive ice sculpture served as the bar, and other than almost causing a couple of spills from the dripping ice, it was an impactful piece of art.

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Quantitative Proof that You Probably Don’t Need an iPhone App... Yet

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It’s no secret that mobile browsing and smartphone platforms like the iPhone and Google’s Nexus One are having a significant impact on how we access the internet. As new browser technologies and platforms pop up frequently, we as strategists and web developers are constantly challenged to adopt new approaches and development practices. Of course, as these new technologies become available, we also field all sorts of questions about interfacing with them. While we are always enthusiastic about developing new and exciting products for our clients, if your traffic indicates that your audience won’t care… then why waste the money?

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March 3, 2009

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Mos Def? Mos Definitely!

It is not everyday that we get to talk about cool, hip-hop legends wearing one of our client's gear, so when the opportunity is there we have to brag at least a little bit!

UNDRCRWN is coming out on top…of the fashion world that is. With a spot in the March 2009 issue of Vogue, UNDRCRWN is well represented by the multi-talented, rapper/actor Mos Def. Mos is seen sporting the Original Crew from the Spring 2009 Collection. Commonly referred to as a thinking man’s rapper, Mos might be the perfect fit for UNDRCRWN, who constantly have their finger on the pulse, and their eyes and ears to the streets.

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