See O3 Run was a project we created to raise awareness and money for Back on My Feet, a non-profit partner of ours, that promotes self sufficiency for the homeless through running. The campaign was focused on the training and head to head pre-race competitions that two of O3 World's owners were doing leading up to the 20 in 24 race. Besides showing off O3 World's keen athletic ability, the site enabled users to watch the videos, view personal stats, see the trash talking between them through their live twitter feeds, as well as donate to support the cause of one vs the other. The framework of the site and campaign are both being expanded to include other event runners as well for 2010.
Visit SiteCase Study