St. Max (or.. more correctly, Saint Maximus) is a new Gebirgs-Jaga liqueur from one of our long standing clients, Palateur imports. We were brought on to develop the brand for St. Max, for both the Blond and the Braun, and extend it to the label design, point of sale and promotional materials and a website. The focus of the brand is on the Apres-Ski culture, and in addition to developing a more interactive site, we are also in the process of creating marketing campaigns that will drive consumers to the St Max Chalet. The Chalet is a bar located in Philadelphia that will inhabit the ski lodge feel, and will include specialty St Max drinks, including the Shotsky...which consists of a set of shot glasses placed on a ski and downed by a group of thirsty St. Max fans.
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