Pravda Vodka, from Jacquins International, was looking to put their brand to the test against other top brands in the overly saturated vodka market. We did just that, by creating a viral campaign that included a blog based website, online media buying, event sponsorships and coordination and public relations outreach, which garnered multiple pieces of national press coverage in return. People tasted the truth, people told the truth, and we posted it.
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