Designing for Conversion

A conversion in web design is when a user takes specific actions that are defined by the sites design. The classic example is when a user visits an online retailer and purchases a product. The goal defined by the design is to get people to buy, so when a user hits that ‘buy now’ button, a conversion took place. Creating these conversions is the most important thing when setting goals for a project which is why we pride ourselves on creating conversion driven designs.

Want More Sales? Give Your People Tools.

Despite tight budgets and the still-lethargic economy, over the last couple months we’ve heard the same goal consistently show up as a top priority across a number of industries and company sizes: attracting and retaining top talent. Specifically, sales and business development folks.

Iconic Illustration

Icons are everywhere. A picture is worth a thousand words, and all that. Never is this more true than in web design. If you follow our work you’ll notice that there are certain elements that we consistently use on our sites, one of them being icons.

Is Your Site Smart Enough?

We hear the words "responsive design" being thrown around about web projects a lot lately. You know... at the local bar, in the stands at Phillies games, at the Katy Perry concert, all over the place. Surely all your friends are talking about it too, right? No?

Do Your Business a Favor: Optimize Your Website for Mobile

We’re always looking for ways to increase our knowledge base here at O3. Whether it’s reading a new book, attending a conference, or just spit balling in the office over lunch, we’re constantly craving new info and exploring new ideas, concepts, and trends in the interactive space.

These days, it seems like you can’t escape the mounting data on mobile web access and how it’s changing the landscape for communicating with your consumers, whether you’re in the B2B or B2C realm. Here’s one of the staggering facts we’ve come across:

E-Commerce Best Practices: How Do You Like to Shop?

So here’s the setup:

You’re in the checkout line at the local grocery store. Your basket is full with most of the stuff you came for and even though you didn’t end up with exactly what you wanted and know you’re forgetting something, you’re just ready to get out and get on with your day.

Web Fonts... I Love You, I Hate You

Dear Chalet, why you keep playin’ games with my heart, girl? I thought we were really hitting it off! You made my website look so sexy with your beautifully rendered letters and spacing. We had a good thing going until I discovered you were just a gold-digging typeface lookin’ to break my bank. I know Arial was homely and plain but the relationship worked with or without the cash. I hate to say it but we must part ways. I hope you understand. Best, Font Lover

There has been a rising trend online in the past couple years that has been hard to ignore; Web Fonts. In 1995 Netscape introduced the tag that changed everything, which also became standardization in HTML 2 in 1998, our friend, the tag