March 19, 2010

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An O3 Exclusive: A Brand Within a Box

Our web design company recently partnered with rock band Nomad Superhighway for a special job with a targeted goal. They needed us to create custom promotional packaging for their album that was going to have exclusive, limited distribution to Record Labels and Radio Stations. Our challenge was to ensure that the packaging had as much of an impact as their music. They came to us with a blank slate and creative freedom to develop this design around a logo and their music. There only request was that it had to all be contained in a black box. The boxes would be created as a limited edition run; each containing media packaging with CD and DVD, Press Photo and Liner Notes with a Bio of the band.

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December 10, 2009

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SEO vs. Design - Round 3: O3 Steps Toe-to-Toe with SEER Interactive

SEO vs. Design - Round 3: O3 Steps Toe-to-Toe with an SEO Company’s Website

If you’re looking for an ethical and successful SEO company, there is no better place than SEER Interactive. They treat their customers with respect and demand results from themselves. Go ahead… go to Google… type in “Philadelphia SEO Company”… see how awesome they are. So, when SEER approached us to design and develop their new site, we jumped at the opportunity.

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December 8, 2009

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You Are What You Write: Designing for Bloggers and Publishers

You Are What You Write...

When's the last time you picked up a newspaper? How about a magazine? With print publications struggling to gain new readership and better sales, the Web (and now the mobile apps running off a conglomerate of feeds) is the primary source of information. It's more convenient, more accessible and more current.

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November 17, 2009

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SEO vs. Design - Round 1: Steel Cage, No-Holds-Barred Death Match

SEO vs Design

Recently, I’ve been reading a ton of “where has all the beauty on the internet gone” swan songs about the death of Flash and the rise of an “uglier internet”. A steady theme in all these articles is how the necessity of SEO (Search Engine Optimization) is the biggest, ugliest foe to contend with since Google can’t easily see the content in a complex Flash file. So, while in the black corner, SEO may be leading with big, sweeping upper-cuts, in the red corner, design is countering by throwing jabs and working the mid-section… a constant, classic battle between function and form.

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