Di Bruno Bros. Retrospective: Delicious New Magento Features

When we launched www.DiBruno.com we were excited to receive many kudos from the Magento development community, a mention on the blog, and a nod from some folks in Magento Inc’s Sales and Training departments. It was clear to those in the know that our installation was heavily customized, and many of the features we implemented weren’t native to Magento. In order to properly convey Di Bruno Bros’ branding and in-store experience and leverage existing marketing channels and brand assets, we either extended existing features or straight up high-jacked the Magento API and created 100% tasty, brand new components.

mCommerce Summit in Review

Earlier this year we had the chance to attend the mCommerce Summit in New York City. Some of the best and brightest from Target, eBay, Sunkist, and others presented some great information, provided tips, and shared their thoughts on where mobile commerce is heading.

E-Commerce Best Practices: How Do You Like to Shop?

So here’s the setup:

You’re in the checkout line at the local grocery store. Your basket is full with most of the stuff you came for and even though you didn’t end up with exactly what you wanted and know you’re forgetting something, you’re just ready to get out and get on with your day.

So You Want an E-Commerce Site, Now What?

To the average joe, an e-commerce website may seem simple. You get what you see… That homepage slide show goes from right to left, and yup, the numbers change when it slides, and when you click on a slide it takes you to that featured product… Simple, right? Wrong. How many seconds in between each slide? Can the client control this promotional space themselves? What happens when you click on the “Learn More” link; does it go to the product, or it’s category landing page? Is the slide show using JavaScript or Flash? See, what is simple to the eye is far more complex to us. Simple tasks are few and far between in web design and development, and this is especially true when working with an e-commerce website.

The Holidays Are Here... Is Your Business Prepared?

The holiday season has arrived. Thanksgiving marks the start of an exciting and fun period for everyone. From a work standpoint, it marks one of the busiest and stressful periods… at least in our industry. I find it interesting that depending on what industry you’re in, the holiday season can be pleasant or an absolute nightmare. Every year we feel the holiday rush in a big way. That includes putting our Five Year Anniversary Party together, new marketing initiatives prepared for the New Year, as well as clients pushing to launch websites prior to the holidays.

A/B Testing: Trail Testing for Your Website

I recently decided to relive my youth a bit by (re)picking up camping, and being that a good backpack is paramount to a successful trip I’ve been doing a ton of research as to which pack to purchase. One thing I know from experience is that most packs look great and feel great on your shoulders in the store, but trail testing your gear is truly the only way you’re going to find out what is, and isn’t going to work for you. The same can be said about any e-commerce site.