Every time Facebook makes some sort of security update, like deciding to categorize users' location, interests and friends as public information, people get upset. When Google got everyone Buzzed, privacy leaders from other countries chimed in with their concerns. And last month, a group of US senators even asked the FTC to step in on internet privacy practices of social media sites. Clearly, everyone likes their privacy lately.
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If you’re one of the 3 people following me on Twitter, you’d see that I’m an avid, and frustrated Philadelphia sports fan. You’d also probably pick up on the fact that I’m in a darts league…and that I’ve gotten off to a slow start this season. And, if you’re really perceptive, you can probably pick up on the fact that I can be somewhat sarcastic at times.
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Considering that 3 out of 4 Americans are now considered to be using social technology and that visitation to social sites has become more popular than email, it’s safe to say that social media is here, it’s relevant, and it’s probably not going anywhere for a while. With that in mind, clients and brands have begun turning the corner on not only accepting social media’s relevance, but have even begun making efforts at getting in the game.
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