On March 7th, 2012 Apple debuted its latest version of the iPad to the public. One of the most talked about upgrades, especially in the web world, is the retina display. Like the iPhone 4 and 4S that came before it, the new iPad sports four times the resolution as the previous generation.
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O3 World founder and Partner Keith Scandone was recently featured in the Philadelphia Ad News as a thought leader and asked to give his outlook on where the industry is heading in 2012. There were some great insights from everyone involved, pick up the issue for more. We've reposted Keith's piece below in it's entirety. Enjoy!
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Advertising on the web is getting smarter. And no, I don't mean "smart" as in witty and entertaining (like the Most Interesting Man in the World), I mean "smart" as in the advertising that knows a little bit about who I am, and what I'm into. It might even ask for my feedback (like Hulu ads do), and then take what I say into consideration the next time I'm served an ad. These type of ads are driven by a concept called behavioral targeting.
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Every time Facebook makes some sort of security update, like deciding to categorize users' location, interests and friends as public information, people get upset. When Google got everyone Buzzed, privacy leaders from other countries chimed in with their concerns. And last month, a group of US senators even asked the FTC to step in on internet privacy practices of social media sites. Clearly, everyone likes their privacy lately.
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It’s no secret that mobile browsing and smartphone platforms like the iPhone and Google’s Nexus One are having a significant impact on how we access the internet. As new browser technologies and platforms pop up frequently, we as strategists and web developers are constantly challenged to adopt new approaches and development practices. Of course, as these new technologies become available, we also field all sorts of questions about interfacing with them. While we are always enthusiastic about developing new and exciting products for our clients, if your traffic indicates that your audience won’t care… then why waste the money?
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Let’s face it, signing up online for anything, especially when you have to pay a fee, is a complete hassle. But now, more and more content based sites are either starting to charge subscriptions fees, or are considering it.
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People are spending more and more time online these days, and more often they’re doing it on their phones. The average American spends approximately 4 hours per day online, which is an 81% increase from 3 years ago. That same person will also spend approximately 5 hours per month browsing online with their smartphone. Smartphones have dominated the tech news headlines over the past couple years. In 2009 alone it’s estimated that smartphones accounted for 14% of all mobile device sales and by 2013 that number should be close to 40%. Wi-Fi hotspots saw 35% of connections coming from smartphones, a 15% increase over the previous year. Within a few years we should see smartphones replace laptops as the dominant mobile device in the market. You don’t need to be a MENSA member to understand the type of growth these numbers imply.
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So I’m thinking about getting rid of my cable. I don’t know about you, but I don’t really watch a lot of TV anymore, at least not on television…
