O3 World Launches FruitFlowers.com
In celebration of their 25th year, we recently launched the site for FruitFlowers.com, formerly Incredibly Edible Delights. This project came with a ton of hurdles, forcing us to do our best Edwin Moses to overcome them one at a time. The first of which was working through the business rules of the FruitFlowers franchise and the user interface strategy necessary to cater to their audience, since it is geographically specific. FruitFlowers has franchises in several states, but not all of them, which is hurdle number one, and each franchise has different pricing, which is hurdle number two.
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