January 26, 2012

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Do You Want to Look Cool or Make Money?

O3 World founder and Partner Keith Scandone was recently featured in the Philadelphia Ad News as a thought leader and asked to give his outlook on where the industry is heading in 2012. There were some great insights from everyone involved, pick up the issue for more. We've reposted Keith's piece below in it's entirety. Enjoy!

 

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What's With that Name, Anyway?

The Rule of Thirds

The Rule of Thirds. The Holy Trinity. The Heat lineup. The number three has a pretty important place in human history and the world around us. Coincidence? Like any company with a name that seems a little... out there, we often get asked by potential clients and curious onlookers about the meaning behind our name. There’s actually a pretty sweet story there.

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