Quantitative Proof that You Probably Don’t Need an iPhone App... Yet

It’s no secret that mobile browsing and smartphone platforms like the iPhone and Google’s Nexus One are having a significant impact on how we access the internet. As new browser technologies and platforms pop up frequently, we as strategists and developers are constantly challenged to adopt new approaches and development practices. Of course, as these new technologies become available, we also field all sorts of questions about interfacing with them. While we are always enthusiastic about developing new and exciting products for our clients, if your traffic indicates that your audience won’t care… then why waste the money?

Mobile Donations... That Was Easy

When news of the tragic earthquake in Haiti spread across the globe last week, millions of people asked, “What can I do to help?” No more than a few hours after the disaster, The American Red Cross answered with, “You can send us a text”... and hundreds of thousands of people reached for their phones to donate.

Time to Mobilize

People are spending more and more time online these days, and more often they’re doing it on their phones. The average American spends approximately 4 hours per day online, which is an 81% increase from 3 years ago. That same person will also spend approximately 5 hours per month browsing online with their smartphone. Smartphones have dominated the tech news headlines over the past couple years. In 2009 alone it’s estimated that smartphones accounted for 14% of all mobile device sales and by 2013 that number should be close to 40%. Wi-Fi hotspots saw 35% of connections coming from smartphones, a 15% increase over the previous year. Within a few years we should see smartphones replace laptops as the dominant mobile device in the market. You don’t need to be a MENSA member to understand the type of growth these numbers imply.

Now Burrowed Deep in the Web

We launched the site, and developed the branding and collateral for Aardvark Event Logistics – the nation’s leading provider of rentable mobile marketing equipment and logistical services (drivers).

We focused on the company’s personality with the brand and website, which included giving extra attention to The Aardy, the company’s signature vehicle.

The Aardvark icon became the mascot for their main brand, while the Aardy became the tour guide on their website.