News

O3 World Launches Site for Compass... Last Month

While we were just as proud last month to announce the website launch for Compass Healthcare Communications, (when it actually launched), we wanted the news to coincide with our New Year’s resolutions (those resolutions included sharing launch news a month late). Compass is an interactive agency based in Princeton, NJ that specializes in the Healthcare industry and works with several noteworthy clients such as Biomarin, Actelion and King Pharmaceuticals, among others.

The goal of the site was to ensure that the graphics and messaging were consistent with their mission, and to showcase their case studies and success in a more appealing manner. Since many of their case studies are proof of the success they’ve had, based on measurable results, we made them more story-like with images and graphs explaining the success. Adding the compass on the home page as the source for navigation added some personality while still maintaining a functional purpose that aligned with their brand.

Compass is also known as a market leader which is why we made the blog such an important piece of the site, specifically the home page. We are continuing to work with Compass on a monthly basis to ensure their blog’s formatting, link opportunities and content are as well positioned as their brand.