News

O3 World Launches Website for Pravda Vodka

Man, this is what one would consider going on a bender, in Web terms, as we finally launched the long anticipated Pravda website after nearly two years. Pravda is a premium vodka that is part of an extensive portfolio from our long standing client, Jacquins International. We have worked specifically with Pravda in the past to develop the Taste the Truth marketing campaign, and now are proud to be able to showcase that interactive marketing campaign, and the vodka’s process, history, press and events through their new website. The process to get here was a long one, but we got to say, whoever put those terms and conditions together did a bang up job! Definitely worth the year long wait.

The new site not only highlights the brand more effectively visually, but it also brings their cocktails, press and events to life much more than the site’s previous version did. They also are able to showcase the Taste the Truth campaign, as we created a section specifically to highlight the campaign’s purpose and success. The Taste the Truth section includes pie charts displaying the results from the competition against other brands, and mp3 files which share actual consumers' taste tests.

Pravda also now has the luxury of updating everything on their site through the Content Management System we built for them.

So…martinis for everyone!