News

Pouring the AMA a Tall Glass of Truth

Last Tuesday afternoon, O3 World sat down for an interview with the American Marketing Association to dish out the honest facts about our Taste the Truth campaign.

The AMA reporter spoke with Owner Keith Scandone and Director of Business Development Nichole Brash. The interview covered the full trajectory of the campaign, from its original design and launch through to its subsequent marketplace impact and the current details of the expanded second phase (for more on those details, see the recent blog post on the Taste the Truth campaign extension).

Particular attention was given to the buzz-building nature of the campaign, fueled by blog-focused media buys, unconventional ad placements and the viral, one-on-one nature of the actual taste tests.

In addition, we were thrilled to share our newly calculated statistics for the Taste the Truth campaign’s website: page views have increased 215% from April of this year, site visits since then have increased by 348% and September is on track to receive 20,000 unique views.

The interview will be featured in the “case studies” section of the AMA website – we’ll be sure to post an update when the article goes live.