O3 Featured in Philly Ad News Magazine

The Philly Ad Club Magazine was nice enough to feature your favorite interactive agency, (that’s us), complete with some great shots of our office and screen grabs of some of our latest work. The article talks a little about our company, the people involved, and includes some of our recent work, while highlighting some newer projects that are currently in development. If you don’t get the magazine, than check out their website, www.PhillyAdClub.com. The article “should” be appearing there in the upcoming weeks. But if you don’t get a chance to read it at all, than just trust us, it was sweet!

Biz Journal Says We Claim Staked!

Peter Van Allen recently wrote a nice piece about our company in his media and marketing column in the Business Journal talking about our claim staking in Northern Liberties (referring to our new offices), and our new client work.  The piece was very complimentary and even gave some props to a mystery man named Keith Scardone… which I guess is pretty close to some guy associated with O3 World.

Taste the Truth: Swimsuit Edition

The American Marketing Association's print publication recently featured a bikini-clad three-page case study on the Taste the Truth campaign. The article details Jacquin's accidental discovery of the Pravda brand and highlights the origins behind O3 World's not-so-accidental online campaign model.

Bloggers Under a Spell

The Taste the Truth campaign certainly received a lot of industry buzz, but it was a nice surprise to see some recent comments regarding the "branding wizards" behind the campaign (their words not ours).

Small Business Branding picked up the previously mentioned Media Creativity write-up of Taste the Truth and turned the underlying campaign strategy over for public discussion.

The user comments that followed were insightful and – to say the least – flattering. Are we really branding wizards? We do have a wand in our office…

Pouring the AMA a Tall Glass of Truth

Last Tuesday afternoon, O3 World sat down for an interview with the American Marketing Association to dish out the honest facts about our Taste the Truth campaign.

The Taste of Blog Hype

MediaPost's Media Creativity blog raved about O3 World's Taste the Truth campaign in a feature article.

Gracing the Pages of PROMO

Mom will be so proud of us! The June 2007 issue of PROMO featured a full-page article about our Taste the Truth campaign with Pravda Vodka. The article described the unique structure of the campaign and the successes of its partnerships with local bloggers and promoters.

O3 Owners: Cover-Boys???

Michael Gadsby, Keith Scandone and Michael Terkanian: O3 World co-owners…and cover-boys?

Philly Ad Club Champions STYLE Re-Launch

Philly Ad Club published an article detailing O3 World’s development of the new PhillyStyleMag.com website, including the groundbreaking new Webisode video content forged through a partnership with Banyan Productions.

Making a Splash in FishbowlDC

Mediabistro.com’s FishbowlDC blog posted an article about O3 World’s updates to the DCStyleMag.com website and to DLG Media’s other Web holdings.