Internet 101 for the Agency formerly known as Gyro

Alright... let me start by saying we’re certainly not perfect. As an example, we’ve been working on rebuilding our new site for six months, and the content part alone (which is on me) has been in limbo for probably five of those six months. But, that still does not excuse the Agency formerly known as Gyro from their latest re-branding gaffe. Nearly everyone in the advertising community, and other rum drinkers, know of Gyro, who has been a successful agency for 20 years or so. They recently underwent a re-branding, with the new name Quaker City Mercantile, because they said it better reflects their “revolutionary methodology.” So whatever about the name… it kind of sucks, but who cares, it’s not the point. The bigger flaw in their efforts came in basic common sense… or lack there of.