DESIGN
Once we've defined a strategy, it's time to turn on our systems, crank up the Rick Astley and get to work. We start by focusing on your brand and assessing the materials and messaging you already have in the marketplace. Whether you're a 50 year old company looking to revamp your website, or a start-up, Web-based application provider looking for us to position your company, it is imperative that your identity be consistent with your message and marketing objectives.
We use the very best practices to design projects that span marketing platforms both online and off. We've designed viral marketing campaigns and ecommerce solutions; social media sites and Flash applications; Wordpress blogs and funky franchising sites.
While we approach each project with the intent of making it look as visually appealing as possible, we are especially particular on offering design that is appropriate for the occasion and not overly excessive. Smart design is a great tool. Over designing is a major liability.
MORE SPECIFICALLY...
Before we start to design, we structure a detailed information architecture and wireframe for each project to make sure all components, sections, functional requirements and business objectives are addressed prior to even beginning the process. They establish the priorities and hierarchy of the navigation and overall direction of the site.
We refer to ourselves as a Brand Communications company first and foremost, which makes your brand our priority at all times. We have handled a lot of re-branding initiatives for clients, in addition to logo and tagline creation for new businesses. We also handle the print and / or interactive collateral associated with that brand.
Campaign Design can come in many forms, and we handle them all. From print campaigns, to banner campaigns, to viral and social media campaigns, we handle the concepting, design, development and implementation.
Whether you're in need of a lifestyle based site for your brand, or if you're in the need for a login based portal to interact with your customers, we can deliver the design. And if you're not afraid of buzz terms, we are well versed in all of them.
If you're not planning for mobile, you're not planning for the future. We design mobile concepts that make sense for you brand. With the wide variety of mobile platforms available, we look at your demographic to assess if we're designing for iPhone, Android and / or Blackberry.
The tagline we create, the content we create for your blog, or the placement of keywords within your site to assist with Search Engine Optimization, (like putting “Philadelphia Branding” in just the right spot) are all integral pieces to the entire process. We help to establish the tone and message you can effectively share with your audience.