TECHNOLOGY
We build scalable website solutions that are often customized and include 3rd party integrations. A broad range of experience in technology enables us to make content management system (CMS) and hosting decisions after we consider your long term business, marketing, and content objectives. Our diverse mix of capabilities in website application development, I.T. operations, systems integration and overall technology understanding sets us apart from other interactive and traditional agencies. We are the bridge between marketing, design and technology your team is seeking.
We work in a variety of programming languages and CMS platforms including Wordpress, ExpressionEngine, Drupal and eCommerce software such as Magento and Interspire Shopping Cart(ISC). We have extensive experience integrating with social media channels, including Facebook, Twitter and Flickr. We have also integrated with inventory and point of sale systems, call center applications, newsletter services and CRM applications, such as Salesforce.
All technology planning, provisioning, customization and implementation is handled in-house while relying on best-of-breed hosting vendors like Hosting.com, Rackspace, Media Temple and Softlayer to assist with high-availability and guaranteed up-time projects. In addition to the planning that goes on up front, and the development or implementation that takes place in the middle, we make sure we're just as dedicated post-launch by providing break/fix/change support and upgrades to your site, CMS, or capabilities.
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We are proficient in all front-end development practices (AKA client-side development) including HTML, CSS, Flash and Javascript. Having an expert level of knowledge in these technologies and practices makes your site run faster, optimizes your site for search, and makes your programming buddy next to you want to give you a high five and buy you a beer. Our front-end code always observes W3C Standards such as HTML(5), XHTML 1.0, and CSS2 & CSS3.
There are thousands of content management systems out there to pick from depending on your industry, company size, and unique needs. Truth is, they're all a means to the same end. We'll not only help you understand feature sets and capabilities, but how to maximize value and how the differences in systems can impact your business goals and the total cost of ownership down the road. We can show you how to reduce the hurdles to publishing and marketing, and how to manage search engine optimization.
We go way beyond your website and into your operations. How does your fulfillment chain work? How do you manage inventory? Are you producing content about or around the products you sell? What is your marketing team up to? Are you getting social? Our focus on the entire marketing, sales and fulfillment process gives us a great understanding of your business. Then we focus on how to increase it through design best practices, order fulfillment work-flow and 3rd party integrations to get your products on sites like Facebook and Google Shopping.
The shift is happening right now, all around us. Over the last year we've seen usage stats of our clients' sites being surfed by mobile handsets steadily increase. At O3, we're taking HTML5 and CSS3 very seriously and we're focused on using adaptive or responsive code or creating mobile versions of our clients' sites. The way we see it, by leveraging our knowledge of web, mobile and browser standards, we can produce a mobile friendly template for the CMS your website is already using, or create a stand alone mobile or tablet solution to make sure you stay ahead of the game.
Systems integration makes the web go 'round. It's rare that any modern website is truly "stand-alone". We integrate with 3rd party systems and vendors on almost every project. But it isn't just social sites, CRMs and newsletters. We've integrated inventory systems, payment gateways, gift card vendors, POS systems, donor management systems, ad servers, and multi-media delivery services. When direct database connection isn't possible, and there is no API to work with, we create a custom app that will talk directly to the database and get the job done.
This is perhaps the most tedious and under-appreciated piece of the entire process. Considering there are so many browsers and so many versions of each browser, our job is to make sure your website looks and functions properly in each of them for both web and mobile implementation. That means testing every page and every button and every action in all major browsers on all devices. It is a truly thankless job, but it ensures your site is tight.
