Putting It Into Practice: the O3 Method and Social Media

Business Intelligence, Informed Design, Integrated Technology - these are the 3 pillars on which O3 World bases all of the work for our clients. These three elements build a solid foundation for any project whether it is a website build or a social media strategy. By looking at what questions you need to ask for each aspect, you can easily determine the strength and viability of each of the pillars in the foundation of your social media strategy. Using the appropriate “materials” will determine if your foundation is strong, solid and will hold what you build on top of it or if it will sink and crash.

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February 21, 2012

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What I Learned At Social Media Week 2012

What I Learned At Social Media Week

Social Media Week has come and gone again, and it seems like each year the event gets better and better. This year saw talks, panels, and workshops from some very talented folks, and much of the main content was available via Livestream as well. We’re living in the future here, folks.

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August 10, 2011

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Intern Blog: The Do's and Don'ts of Social Media

Rule Number 4: Communicate

Before I became an intern at O3 World this summer, you could say I was social media agnostic. No Facebook, Twitter, or Myspace account, just a Linked In profile.

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May 16, 2011

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Today's Top Story: Content Still King

Last Sunday night, I saw my Facebook and Twitter feeds explode with posts from fellow patriotic Americans. What did I miss? Is today a holiday? As I soon learned, the death of Osama Bin Laden was the culprit behind all this chatter. And apparently I’m not the only one who found out via social media.

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March 11, 2011

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Who Owns Your Social Media?

Often when discussing social media with clients and prospective clients, it seems like ownership and management of social media frequently comes up as a concern. On the one hand, it’s important that all social channels maintain a clearly defined identity and voice; your customers and the other folks you’ll be engaging with in the social space want (and deserve) to know what they’re getting in to when they strike up a dialogue online. Whether you have a dedicated social media person or team, or the agency handles both the strategy and the communications themselves, consistency is key.

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