April 30, 2012

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Putting It Into Practice: the O3 Method and Social Media

Business Intelligence, Informed Design, Integrated Technology - these are the 3 pillars on which O3 World bases all of the work for our clients. These three elements build a solid foundation for any project whether it is a website build or a social media strategy. By looking at what questions you need to ask for each aspect, you can easily determine the strength and viability of each of the pillars in the foundation of your social media strategy. Using the appropriate “materials” will determine if your foundation is strong, solid and will hold what you build on top of it or if it will sink and crash.

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August 29, 2011

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How Much Experience Do You Have in Our Industry?

We've never Worked With Anyone Exactly Like You

When we’re engaging with potential new clients, right in the middle of that sometimes awkward, always fascinating learning phase, there are always lots of questions. It’s a lot like being on a first date.

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March 11, 2011

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Who Owns Your Social Media?

Often when discussing social media with clients and prospective clients, it seems like ownership and management of social media frequently comes up as a concern. On the one hand, it’s important that all social channels maintain a clearly defined identity and voice; your customers and the other folks you’ll be engaging with in the social space want (and deserve) to know what they’re getting in to when they strike up a dialogue online. Whether you have a dedicated social media person or team, or the agency handles both the strategy and the communications themselves, consistency is key.

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February 15, 2011

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Can Agencies Work Together?

While the agency world has removed itself from the full service offerings mentality, (for the most part), there is an increasing desire for agencies to work together on projects. Whether it’s an out sourced model, or a true collaboration, they continue to try to find ways to provide more to clients, while paying less for employee overhead.

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February 4, 2011

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So You Want an E-Commerce Site, Now What?

To the average joe, an e-commerce website may seem simple. You get what you see… That homepage slide show goes from right to left, and yup, the numbers change when it slides, and when you click on a slide it takes you to that featured product… Simple, right? Wrong. How many seconds in between each slide? Can the client control this promotional space themselves? What happens when you click on the “Learn More” link; does it go to the product, or it’s category landing page? Is the slide show using JavaScript or Flash? See, what is simple to the eye is far more complex to us. Simple tasks are few and far between in web design and development, and this is especially true when working with an e-commerce website.

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