August 10, 2010

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Wanted: Conferences that Don't Waste My Time

Registration to an over-attended, over-hyped, weekend long social media conference in Miami: $775. Flight and hotel to Miami for said conference: $906. One day of work lost for not being in the office, plus meals for the weekend on the company dime: $1,500+ (estimate... depends on how much your time is worth, and assuming you don’t want to eat Taco Bell for three straight days). A stack of shiny new business cards and pamphlets from numerous first (and likely last) time acquaintances and glorified conference speakers: Useless.

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July 7, 2010

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The Interactive Project Manager Recipe

Project management in the advertising industry is an often misunderstood and under appreciated position. At their best, project managers can streamline communications between clients and company staff, ensure time lines stay on track, and keep the project scope in check. If they’re really good, they can even create new business opportunities within the client relationship. Although at their worst, they complicate the process, have a hard time explaining the needs of the clients effectively, suffer from multi tasking inefficiency, piss off the production staff and can bruise the relationship with a client.

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June 29, 2010

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The Value of Internships

Which comes first, the job or the experience? If you ask an employer, the answer would be experience but if you ask a job seeker, the answer would be the job. What is my solution to this conundrum? An internship.

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June 21, 2010

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Support Desks and You

Submitting a request to a tech support desk always reminds me of shopping at a hardware store. Sometimes I go to the hardware store knowing I need a hammer, and just need to know what aisle it’s in. Other times, I may need to figure out something like how to install a flood light on my deck. In that case, I need to know what aisle to go to, what light to buy, and how to properly install it so I don’t light my ass up with an electric shock.

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June 9, 2010

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Dos and Don’ts of a Web RFP

Receiving an RFP (Request for Proposal) in your inbox these days is like getting one of those random presents a friend brought back for you from vacation. On the one hand, you’re getting an unexpected present, which is an extremely nice gesture which you should be thankful for. On the other hand, when the present is a t-shirt with the picture of a girl on a stripper pole, with a slogan that reads “I love single moms,” you’re kind of like, thanks… I guess… but that’s really kind of offensive… (I really got that gift).

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May 14, 2010

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A/B Testing: Trail Testing for Your Website

I recently decided to relive my youth a bit by (re)picking up camping, and being that a good backpack is paramount to a successful trip I’ve been doing a ton of research as to which pack to purchase. One thing I know from experience is that most packs look great and feel great on your shoulders in the store, but trail testing your gear is truly the only way you’re going to find out what is, and isn’t going to work for you. The same can be said about any e-commerce site.

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March 5, 2010

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Quantitative Proof that You Probably Don’t Need an iPhone App... Yet

Stats

It’s no secret that mobile browsing and smartphone platforms like the iPhone and Google’s Nexus One are having a significant impact on how we access the internet. As new browser technologies and platforms pop up frequently, we as strategists and web developers are constantly challenged to adopt new approaches and development practices. Of course, as these new technologies become available, we also field all sorts of questions about interfacing with them. While we are always enthusiastic about developing new and exciting products for our clients, if your traffic indicates that your audience won’t care… then why waste the money?

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February 17, 2010

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Can Social Media Hurt Your Chances at a Job?

If you’re one of the 3 people following me on Twitter, you’d see that I’m an avid, and frustrated Philadelphia sports fan. You’d also probably pick up on the fact that I’m in a darts league…and that I’ve gotten off to a slow start this season. And, if you’re really perceptive, you can probably pick up on the fact that I can be somewhat sarcastic at times.

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February 9, 2010

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Online Subscription Model? Think MLB not ESPN.

Let’s face it, signing up online for anything, especially when you have to pay a fee, is a complete hassle. But now, more and more content based sites are either starting to charge subscriptions fees, or are considering it.

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January 20, 2010

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Yes… Your Project Needs a Discovery Process

Would you build a house without a blue print? Would you buy a car without test driving it? Did you ever write a book report without reading the book? Ok… so maybe you cut corners and used Cliff’s Notes… but you probably received a “C” on that one. The point is, in order to build a successful website, research is required at many different levels to accurately identify your marketplace and online objectives.

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