Who Owns Your Social Media?

Often when discussing social media with clients and prospective clients, it seems like ownership and management of social media frequently comes up as a concern. On the one hand, it’s important that all social channels maintain a clearly defined identity and voice; your customers and the other folks you’ll be engaging with in the social space want (and deserve) to know what they’re getting in to when they strike up a dialogue online. Whether you have a dedicated social media person or team, or the agency handles both the strategy and the communications themselves, consistency is key.

Can Social Media Hurt Your Chances at a Job?

If you’re one of the 3 people following me on Twitter, you’d see that I’m an avid, and frustrated Philadelphia sports fan. You’d also probably pick up on the fact that I’m in a darts league…and that I’ve gotten off to a slow start this season. And, if you’re really perceptive, you can probably pick up on the fact that I can be somewhat sarcastic at times.

Keeping Your Online Reputation In Check

Business 101: A happy customer will tell one person; an unhappy customer tells ten. What if that unhappy customer had access to thousands, or even millions? How important would it be to your business to satisfy that person?

Santa Claus is Now Following Me on Twitter

I know that Santa sees me when I’m sleeping, and he knows when I’m awake. But now, if I happen to mention my latest weekend of debauchery on my Twitter account, he knows all about that too. I didn’t know Old St. Nick was that tech savvy, but he’s even gone as far as to separate the naughty from the nice using the new ‘Lists’ feature.

Phillies Clinch, MLB Tweets Me

As I lifted my 5th beer in grand exultation celebrating a third straight Phillies division championship, I was overwhelmed by the onslaught of messages I received from MLB making me aware of this fact.

Alright, so I’m a nerd. My email and Twitter account all happened to be open at this point. If my phone was on, I’m sure it would have vibrated its way across the room. As Ryan Howard touched first for the final out, I pumped my fist with one hand and tweeted with the other. I’m sure this is a sign of the impending apocalypse. But who cares… the Phillies are playing in October, people!

What happens when you stop Tweeting?

Considering that 3 out of 4 Americans are now considered to be using social technology and that visitation to social sites has become more popular than email, it’s safe to say that social media is here, it’s relevant, and it’s probably not going anywhere for a while. With that in mind, clients and brands have begun turning the corner on not only accepting social media’s relevance, but have even begun making efforts at getting in the game.

Oink, Oink - Tweet, Tweet!

If you type Swine Flu in the search bar on Twitter, the amount of members tweeting about it is overwhelming! Whether it was to gain more followers and boost one’s popularity (by tweeting about a highly searched topic), or out of actual concern, the overload of uneducated information was an epidemic in and of itself.