Di Bruno Bros. is a nearly 75 year old, Philadelphia-based purveyor of gourmet meats and artisan cheeses from across the globe. The Di Bruno Bros. name is built on decades of service and expertise, but their outdated website failed to get across the company’s history and values, and it didn’t give customers a great experience. Di Bruno Bros. had a number of goals for their new site. First, to enhance the design to better represent the Di Bruno brand by focusing on their history, service and personality. Second, to integrate with a new CMS and eCommerce platform that would enable the Di Bruno staff to update their site quickly, run reports easily, and integrate with new initiatives effortlessly. Third, to strengthen the online shopping experience by creating more unique, interactive features for users and rework the entire checkout process to ensure the fastest, most streamlined path to purchase.