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The opportunity

Customer journey analytics is one of the keys to unlocking insights based on your customers’ actions. Real-time behavioral data collection and response allows for specific, timely and relevant messaging, positively impacting customer decision making while also helping you predict future behavior and driving sales.

O3 partners with our clients to drive better customer experiences and increase ROI. We firmly believe that tracking your consumers’ activity (how they navigate your site, how much time they spend on a page, things they click on, and where they decide to leave from) throughout their online interactions (across touchpoints and multiple visits) with your brand can help you better serve them.

How O3 can help

O3 will collaborate with you and key partners on developing a journey analytics program. The program includes:

  • Implementing a journey analytics tools
  • Developing an analysis and action plan
  • Personalization strategy
  • Ideation, prioritization + roadmapping

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