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What does your digital footprint tell you? Well, we’re able to harness the power of IoT to match your mood and show you.
This is the perfect solution for a more effective in-store shopping experience where AI can serve up personalized experiences to customers. Understanding your customers at a more sophisticated level is key to the future of commerce. Creating opportunities for personalized engagements creates a tailored experience. By understanding a user’s personality, tone, and emotion we’re able to move from simple “related or suggested” product options on a website, to a completely immersive shopping experience where the physical space and selection change to meet the customer’s mood.
We built an application that pulls data from a user’s digital footprint; it harnesses the power of IBM Watson’s Personality Insights API to match this data to the “big five” personality traits, then translates these into a mood color, and leverages IoT devices to create a transforming experience. As users enter our “lounge” the light color of room them changes to match their mood.