Moods

Overview

What does your digital footprint tell you? Well, we’re able to harness the power of IoT to match your mood and show you.

Business application

Creating an immersive buying experience

This is the perfect solution for a more effective in-store shopping experience where AI can serve up personalized experiences to customers. Understanding your customers at a more sophisticated level is key to the future of commerce. Creating opportunities for personalized engagements creates a tailored experience. By understanding a user’s personality, tone, and emotion we’re able to move from simple “related or suggested” product options on a website, to a completely immersive shopping experience where the physical space and selection change to meet the customer’s mood.

The experiment

Harnessing the power of your personality

We built an application that pulls data from a user’s digital footprint; it harnesses the power of IBM Watson’s Personality Insights API to match this data to the “big five” personality traits, then translates these into a mood color, and leverages IoT devices to create a transforming experience. As users enter our “lounge” the light color of room them changes to match their mood.