What is personalization?
Personalization refers to the automation process our site goes through in order to provide you with relevant content throughout your site experience. Our goal is to deliver the best experience possible. To that end, we combine your site content preferences with data about your journey in order to display relevant content in key areas both on the site as well as in our email communication.
How does it work?
You can either navigate to the homepage and choose a segment based on your needs, or we may place you in a segment based on certain actions like clicking on a specific campaign or navigating to series of similar pages. We replace key content blocks like the related or just for you block on this page and calls-to-action according to your segment.
Opting-In, Opting-Out & Privacy
If you would like to turn off your personalization settings, please use the toggle below or learn more about our privacy policy.
Learn More About Personalization
In a study conducted by Researchscape International, of 300 marketing professionals surveyed, 87% report a measurable lift from personalization efforts with over half (54%) stating an increase of 10% or more.
However, there is a lot of nuance around making personalization work from a strategy, design and technology perspective. From the nuance of segmentation in B2B and retail markets, to the process of selecting an appropriate technology, we can help you navigate personalization across the customer journey. Contact us to learn more.