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Background

Caron aims to transform lives impacted by addiction and substance use through proven, comprehensive and personalized behavioral healthcare solutions. The Caron team needed to improve the patient journey and adapt to the changes of Caron’s offerings by simplifying and streamlining access to critical information on their website and making the experience more engaging. They needed an implementation partner who could weave together a design and technology solution designed to scale quickly across all touchpoints.

Caron Collage

What We Did

Turning patient insights into positive outcomes

Starting with a deep assessment of Caron experience through patient, family and referring professional interviews, we simplified navigation system to create easy access to Caron’s robust program and service architecture. We created easier and direct access to critical information through a conversion-centric design focused on making contact opportunities clear across all channels. The technical solution ties together content and marketing needs that helps to communicate the right message at the right time. Through ongoing data and insight assessments, we have defined key areas of opportunity and are able to deliver continued success for Caron.

Measuring impact

56% Increase in engagement across all key patient touchpoints QoQ

22% Increase in engagement on critical program pages compared to previous quarter

41% Increase in chat engagement in quarterly comparison, a key focus for the future of treatment