Mike Gadsby, O3’s Chief Innovation Officer, joined the voices of many industry leaders in this Mind the Product piece about effective roadmapping practices. Mike summed it up precisely: “The roadmap needs to equally represent insight from strategy (what do people need), marketing (what do people want), UX/CX (what do people experience) and technology (can it be built efficiently and effectively) to drive product success.”
“A roadmap should be a strategic, visual document for high-level communication and discussion of the product vision and intended steps to arrive at this vision.”
– Mike Gadsby, Chief Innovation Officer
