Mike Gadsby, O3’s Chief Innovation Officer, joined the voices of many industry leaders in this Mind the Product piece about effective roadmapping practices. Mike summed it up precisely: “The roadmap needs to equally represent insight from strategy (what do people need), marketing (what do people want), UX/CX (what do people experience) and technology (can it be built efficiently and effectively) to drive product success.”

Use this resource-rich article to brush up on your roadmapping skills.

 

“A roadmap should be a strategic, visual document for high-level communication and discussion of the product vision and intended steps to arrive at this vision.”
– Mike Gadsby, Chief Innovation Officer

About O3

Since 2005, our team has been pushing the boundaries of innovation with its deep understanding of the current and emerging digital ecosystem. Learn more about us, our work or innovation at O3.