Our CTO Tim Breslin explored how Walmart’s new partnership with Shopify is a power move for Walmart, as they continue to chase the success of Amazon in the virtual storefront game. The other winner? Smaller retailers with custom products get a broadened exposure to new markets. However, product aggregators and resellers may lose against Walmart’s notoriously low margins.
Ultimately, this partnership will help Walmart move from a primarily brick-and-mortar entity to the robust digital storefront that is competitive in the pandemic-related rise of online shopping.
“The Walmart/Shopify partnership allows Walmart to stay competitive with Amazon, whose third-party selling strategy has been at the core of the organization’s business model since November of 2000.”