Our CTO Tim Breslin explored how Walmart’s new partnership with Shopify is a power move for Walmart, as they continue to chase the success of Amazon in the virtual storefront game. The other winner? Smaller retailers with custom products get broadened exposure to new markets. However, product aggregators and resellers may lose against Walmart’s notoriously low margins.

Ultimately, this partnership will help Walmart move from a primarily brick-and-mortar entity to a robust digital storefront that is competitive in the pandemic-related rise of online shopping.


“The Walmart/Shopify partnership allows Walmart to stay competitive with Amazon, whose third-party selling strategy has been at the core of the organization’s business model since November of 2000.”

– Tim Breslin, chief technology officer

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