While 80% of consumers believe companies should focus on customer experience during a transition, only 24% of companies have emphasized CX in past deals. Transitions are too often a lost opportunity to increase or improve the client base’s trust in a company.

It’s not easy, but it’s a worthwhile endeavor with long-term returns. In his MediaPost article, Tim Breslin, CTO, talks about 3 ways to keep customers engaged during a mergers and acquisitions (M&A) situation.

Read on MediaPost.

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