Personalizing the fan experience

An interactive gaming company at the intersection of sports and culture, creating next-generation products, content and features for the sports and esports gaming, fantasy and betting industries.


Through proven social-tech, multiplayer features and personalized content, FanUp plans to change the way fans consume and engage in sports and esports. Their app lets fans team up with friends to participate in contests, bet against influencers and work towards becoming the Most Valuable Fan (MVF).


FanUp envisions an experience that allows friends to bet on sports and esports together
. O3 is helping FanUp create the personalized experiences fans crave and love with our expertise in product, gaming, and machine learning. Our services include:

  • Product management
  • UX / UI strategy
  • Engineering strategy

The FanUp app is slated to launch in the U.S. by the end of 2020 and will go live in India soon after. O3 is collaborating with key players at FanUp to roll out new app features and functionalities as well as expand the sports league offerings.