Keith Scandone, O3 World’s CEO and co-founder, wrote for MarketingProfs about how rapid adaptation and innovation will be indispensable for thriving agencies in the 21st century.
Even if your agency has been around for years and works with staid clients, it must learn how to stay hungry. Staying hungry like a startup keeps organizations nimble, and fostering a culture of collaboration allows new ideas to flow from all directions.
At O3 World, we implemented a Labs program to encourage innovative teamwork and experimentation. Building a culture of inquiry in a collaborative environment attracts the kind of creative team players an agency needs.