Brand audit

Your brand is who you are and what you represent. Your content reflects your expertise and credibility. Together they are how you communicate with customers, differentiate yourself from competitors, and build devotion. Does your visual brand reflect the business you want to be? Is your brand messaging clear and consistent across all channels? Does your content strategy align with your business objectives and audience needs?

Our brand audit is a transparent, current-state analysis of your brand and content strategies. We will walk you through the good and the bad to identify opportunities for improvement, enhance your verbal + visual brand, and ensure alignment with your objectives and goals. From there we will create a roadmap for future success.

Our collaborative approach guarantees we don’t apply a one-size-fits-all solution. We work with you to understand what you’re trying to accomplish and then use best practices to achieve your unique goals. Our brand audit can include, but isn’t limited to:

• Brand assessment: Analysis of your brand messaging, visual identity, and overall brand influence to identify opportunities for improvement.
• Content assessment: Evaluation of  your current content and content strategy, — including website copy, social media, email marketing, and more, to identify gaps and opportunities.
• Competitive analysis: A thorough review of your competitors’ brand and content strategies to identify areas where you can differentiate yourself.
• Customer insight: Better understand your target audience and their preferences, needs, and pain points.