Leading online credit and financial wellness platform, Best Egg, offers financial products and resources to help inspire confidence in consumers as they manage their everyday finances. Whether consumers are looking for a personal loan to help with home improvements or debt consolidation, a resource to help them better understand their financial health, or a credit card designed for those who are looking to build or rebuild their credit, Best Egg can help support them as they work to meet their financial goals. The team learned through consumer insights that there was a need for a platform to provide guidance to those who are looking to improve their financial health, specifically within their credit score. Best Egg responded to these learnings through dedicating resources to expand their digital offerings. Taking a customer first approach, they sought out a partner to help assess the customer journey and develop a solution with a roadmap that ensured customers’ needs were being met.