The opportunity

Create a seamless journey for your customers

Having customers “explore” your site can be great, but how do you identify hurdles when they are trying to accomplish a specific goal, like signing up or checking out?

The paths — or journeys — customers take through your site should be specific, purposeful, and seamless. There are two main journey maps, the existing journey and the future journey.

O3’s workshop looks at both journeys. Using analytics and customer research we can develop a current journey map to see how customers actually navigate your site. This allows us to understand pain-points, dead-ends, and circular content to develop the future journey, which is the roadmap we use to steer customers towards their goals more smoothly.

Although we have best practices in place to spark results, at O3 it’s not a one-size-fits-all solution. The benefit of working with us is that we customize our solutions based on you and your customers’ unique needs. Our journey mapping can include, but isn’t limited to:

  • Customer research
  • Data analysis
  • Current journey mapping + validation
  • Ideation + pain-point resolutions
  • Future journey mapping
  • Roadmap of changes

How O3 can help

Your partner in all things
journey mapping

O3 will collaborate with you to research and create a current journey map, then ideate, create, and visualize a roadmap to build an ideal future journey map.