gettacar is a new, online auto dealer with a focus on making the car buying and financing experience quick and painless. As an ambitious startup, their co-founders were hyper-focused on making smart, MVP decisions with a long term focus on scalability and customer success. In addition to embracing their waggish brand experience, they required end-to-end consideration from their shopping and application approval UX to their technical architecture and back-office processing needs.
7K+ Number of applications for cars in the first 90 days
20%+ Average increase in completed applications MoM since launch
76% Improvement in application progress to user studies and UX optimizations