Elevate your customer journey with data-driven insights
When was the last time you spoke to one of your customers? Not casually, but actually dove into how they view and experience your brand, your website, your call center, or your products and services? These touchpoints are essential components of your business, but how do you know if it’s delivering on your promises?
Our data analysis + benchmarking strategies use audits, analytics, voice of customer, and research to identify delighters, pain-points, and opportunities to optimize all customer touchpoints. By developing a deep, data-driven understanding of your customers’ needs and behaviors, we can create a roadmap to help both the business and your customers. These changes will be differentiators to drive brand loyalty.
Although we have best practices in place to spark results, at O3 it’s not a one-size-fits-all solution. The benefit of working with us is that we customize our solutions based on you and your customers’ unique needs. Our data analysis + benchmarking can include, but isn’t limited to:
- Journey analytics: Starting with a review of your existing analytic tools and reporting, including known KPIs/OKRs, or, if missing, we’ll help you implement the proper analytics technology. This foundation will allow us to track the entire customer journey.
- Customer insights: Using various voice of customer (VoC) research methods, such as benchmark surveys, interviews and user testing, to gain insights into your customers’ preferences, behaviors, pain-points and suggestions to bring their thoughts into your business objective decision making.
- Data analysis: Review your core website traffic data to identify trends, such as high bounce rates or low conversion rates, and develop data-backed solutions to address them, including conversion rate optimization strategies.
- Current journey mapping + validation: Outline a map of your customers’ existing journeys on your website and validate them with real user testing to identify areas for improvement.
- Ideation + pain-point resolutions: Workshop and brainstorm creative solutions to address pain-points and enhance the overall customer experience; mapping and outlining value versus effort improvements.
- Future journey mapping: Roadmap and timeline the future journey based on insights from data analysis, customer research, and current journey mapping, outlining the plan for successful delivery.
How O3 can help
Your partner in all things
Ready to transform your customer journey with Data Analysis + Benchmarking? Contact us today to schedule a discovery call and learn more about how we can help you develop a data analytics and core benchmark strategy that delivers measurable results.
Relevant case studies
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