The Problem

FIMC offers its insurance products through a trusted network of industry-leading benefits providers. With a flourishing B2B business, FIMC was looking to expand by bringing a new suite of direct-to-consumer insurance products to market. While they’re experts in their industry, the D2C market is vastly different. FIMC wasn’t sure what their new end-to-end customer journey should look like. With many new brands in this marketing, they needed an innovative partner to lead the UX/UI process while working alongside their internal development team.

The Solution

Through collaborative workshops and CX strategy, we helped define the vision and a full roadmap for FIMC’s new D2C offerings. Our strategy included visualizing the new experience and validating it with potential customers. The result was a complete end-to-end experience design for the Real Benefits marketing site and customer portal. Throughout the process, O3 and FIMC’s internal software development team collaborated closely on requirements and execution. Having launched in Q4 of 2022, the teams are currently analyzing performance, and fine-tuning the experience through conversion rate optimization (CRO) and user testing. As the business evolves, O3 will work with FIMC to iterate, grow, and improve their customer experiences.

8 projects

Across products + programs

24 emails

Across 9 campaigns

11 games

Custom made for FIMC