Overview
Each O3 World team member’s theme music plays when he or she walks into the office, helping the whole team get pumped to start the day.
Business Application
Personalizing the Retail Experience
Bluetooth beacons provide a reliable method for detecting the location of a particular device (such as a phone) within a particular space. A great use of these devices would be in a retail environment, where customers are notified of specific promotions depending on which department they are located in at a given time. Data collected from customer preferences and past purchases could be leveraged to personalize a customer’s shopping experience and offer them “deals just for you.”
The Experiment
Our goal with Theme Music project was to see how we could experiment with beacons and data to create a personalized experience for our employees. Using custom-built iOS and Android mobile apps, bluetooth beacon technology, and a Raspberry Pi, as each O3 team member enters the building, the app and beacons connect to inform a Raspberry Pi who entered the office, The app then finds and plays their track. Boom! 15 seconds of awesome for each employee!
Technology Overview
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Raspberry Pi Raspberry Pi, a revolutionary IoT device, talks to our mobile apps and is used to identify which songs should be played. -
Beacon Technology Beacon technology addresses the off-the-screen challenge of location awareness, which the mobile app utilizes to trigger music to play upon entry. -
iOS / Android App Triggered once a user’s phone is near a beacon, the native app signals the Raspberry Pi server to start playing the user’s theme song over the attached speakers.