La Colombe has set the precedent for America’s artisanal coffee revolution for both in-cafe and at-home experiences with its proprietary, globally sourced blends. Its in-store experience and wholesale products make for an overall outstanding brand experience that needs to be translated into the digital space. Just as every sip of coffee has a certain fantastic aroma and flavor, so to must its digital experience express a similar quality.
81% Increase in conversation rate within the draft latte campaign page
9% Increase in average order value, as a result of the implementation of related products
2.5X Increase in conversion rate from users who interacted with an optimized navigation
Over time, we’ve established a close working relationship, making it a point to meet in their coffee shop next to our own offices. The best path to learning about La Colombe as a brand and an operation was to spend time in their cafes, drink their coffee, and talk to their customers.
Coffee is a personal experience, and we wanted to make sure that designs were focused on simplifying the process of browsing and buying, while also enticing customers to come back for more.
We’re continually pitching La Colombe concepts to improve and capitalize on the coffee experience. This includes everything from a digital barista to a coffee expert chatbot.